by WHAT I DO: I help market researchers produce great research by producing top-notch statistical reports/crosstabs and pristine datasets.
HOW I DO IT: I think like an analyst. As a Data Processor, I am intuitive and anticipatory; I don’t just process requests, I think about the purpose and usefulness of the requests and make suggestions accordingly. My expertise in SPSS and WinCross allows me to think creatively and outside-the-box to help researchers answer complicated research questions with confidence in the accuracy of the data.
As a data processing expert, I collaborate with researchers by providing questionnaire feedback, and suggesting data manipulation options such as weighting or recoding, as well as training clients how to read crosstabulations.
My mission is this: to get it right the first time. I achieve this by thoroughly checking soft launch data, ensuring I understand the research goals, and double- and triple-checking my own work.
WHY IT MATTERS: Quantitative Market Research is only as good as its data, and I take pride in consistently producing clean datasets along with crystal clear crosstabs.
